Original title: "new four year customs" announced: gathering five blessings, cloud New Year greeting, robbing red envelopes, Family Tour
"Thousands of families will always exchange the new peach for the old one." Every time the word "Fu" is hung on the streets, the year is coming. With the development of social economy, it has become a routine to "walk with relatives", "wear new clothes" and "eat big meals". The combination of science and technology and traditional New Year customs has given birth to New Year customs and new experiences, which make the "new year flavor" stronger.
Recently, the China New Economy Research Institute released the report on the development trend of Chinese New Year's customs, which included five blessings, cloud new year's greetings, robbing red envelopes and family tours, and was voted as the "new four new year's customs" in the 21st century. In contrast, lion dance, firecrackers, pig killing, and handwritten Spring Festival couplets gradually fade out of us.
The reporter carefully combed and found that "new four year customs" can be divided into two categories. Cloud New Year greeting and family travel are changes in people's lifestyle; gathering five blessings and robbing red envelopes are changes in people's way of delivering blessings.
Experts said that behind the changes in the form of annual customs is the inevitable result of the development of social economy and technology. However, both the old and the new customs reflect people's good wishes and blessings.
"Four New Year customs" announced and five blessings selected
"Have you collected all your five blessings?" This may be one of the most frequent greetings people have seen recently. Every year, hundreds of millions of people participate in the collection of five blessings, and promote the transmission of blessing culture to the world. In the past five years, the word "Fu" has been scanned more than 10 billion times. On the eve of the Spring Festival, Baidu's "Fu" search index increased a hundred times.
In the survey of "the most popular New Year customs you participate in" launched by China Youth Daily, Chi Wufu also led by more than 80% of the votes. "My father wrote the word" Fu "and my mother pasted it. I came to" sweep "the word" Fu ". It's more delicious at home." Said Xiao Wu from Beijing.
The rise of online shopping has made "cloud new year" popular rapidly. According to the report, online shopping for new year's goods is not only convenient, fast and diversified, but also allows relatives and friends from overseas and other provinces and cities to share their blessings. According to the data, Chinese people will buy 10 trillion yuan online in 2019, and tmall's annual commodities Festival has sold 380 million jin of agricultural products in China. In the past, "one chicken in the left hand and one duck in the right hand" has become "people haven't reached their hearts". In addition, video New Year greeting has become the preferred way for overseas tourists to communicate with their relatives.
"Family Tour" is also popular. According to flying pig data, the overall number of people traveling during the Spring Festival in 2019 is 19% higher than that in 2018. Among them, overseas tourism increased by 28%, and island tourism around the world increased by more than 90%. According to the survey data, more than 30% of the senior, middle-aged and young people plan to travel together in the Spring Festival. If it's inconvenient to go out, go to a movie. According to the data of taopiao tickets, the number of people watching movies together (more than three movie tickets purchased at a time) increased by 20% compared with last year.
It is one of the traditional customs to send red envelopes in the Spring Festival. The elders express their blessings to the younger generation and the children express their filial piety to their parents. The electronic red packet saves the trouble of repeated deposit and withdrawal, and becomes the first choice for many young people to express their minds. There is no limit to the amount of red envelopes, which weakens the amount itself and highlights the blessing of "new year".
Among the top ten most popular new year's customs, watching Spring Festival Gala, new year's Eve dinner, pasting spring couplets, visiting relatives, wearing new clothes and watching light shows. Some netizens joked that "dating" is also becoming the "Spring Festival New Year custom" for single youth.
New year's customs and new ways + New Year's customs and new atmosphere make the new year's flavor stronger
China pay New Year's call for experts. Pay New Year's call to Xu Jianfeng, director of the Institute of Economic Research of Zhejiang Institute of Social Sciences and the director of the Institute of economics, the Academy of Social Sciences, said that the impact of technology development on the Spring Festival is indeed quite large. When he was a child, he used to knock and kowtow to get candy while he was a child. Later, he sent letters and sent postcards. Later he telephoned and sent text messages, and later transferred directly with Alipay red envelopes. Maybe he would pay a new year's call to VR directly. Behind this is the leap of communication from 2G to 5g, with the rapid development of science and technology. "From this point of view, the change of annual customs reflects social progress." The sense of technology and internationalization will also be the development trend of Chinese New Year customs.
Weng Yi, a researcher at the digital economy think tank, believes that the change of annual customs is not the abandonment of traditional culture, but the use of new carriers to make traditional culture glow with new vitality, and the use of new presentation methods that are popular with the public to achieve the "annual flavor" of advancing with the times.
The Spring Festival Gala has a history of nearly 40 years, and it is one of the customs that accompany countless people to grow up. According to the survey data, the post-90s are even loyal fans of the Spring Festival Gala. More than 60% of the post-90s choose "must see". And "watching the Spring Festival Gala while gathering five blessings" has become a new habit of many post-90s. At the same time, watching the live broadcast in Youku and launching the barrage in station B is also a standard match for the post-90s and post-00s to watch the Spring Festival Gala.
Gu Jiaxi, a folklore expert in Zhejiang Province, agrees that the emergence of New Year customs does not mean the negation of traditional New Year customs, but the inheritance of good wishes and reunion blessings. New year's customs are the fusion of new technology and traditional customs. "The digital age has arrived. While keeping up with the development of the times, we cannot abandon the tradition. "Gu Jiaxi said that only by allowing men, women, old and young people to participate in the new year's customs, can we continue to expand the scope of the cultural heritage of the new year's customs and make the" New Year's flavor "last forever.