李小龙女儿告真功夫餐厅,我忍了你15年了-看世界

李小龙女儿告真功夫餐厅,我忍了你15年了

真功夫曾号称中式餐饮第一品牌,但是日前有自媒体爆料表示真功夫餐饮已被Bruce Lee Enterprises, LLC(李小龙有限责任公司)诉至上海二中院,索赔2.1亿。后者的法人代表正是李小龙的女儿李香凝。按照李香凝的说法,真功夫这样的涉嫌侵权的行为已长达15年之久。

Zhenkungfu used to be known as the No. 1 brand of Chinese food and beverage, but recently it was revealed by the media that zhenkungfu food and beverage has been sued by Bruce Lee enterprises, LLC (Bruce Lee limited liability company) to Shanghai No. 2 middle school for a claim of 210 million yuan. The legal representative of the latter is Li Xiangning, the daughter of Li Xiaolong. According to Li Xiangning, real Kung Fu has been suspected of infringement for 15 years.

2004年,被告为扩大品牌影响力,经营销策划机构建议,将店名更名为“真功夫”,同时启用“功夫龙”形象,并在报纸等媒体广为宣传,使用时间达15年。

In 2004, in order to expand the brand influence, the defendant changed the name of the store to "real Kungfu" after the proposal of the marketing planning agency, at the same time, the image of "Kungfu dragon" was used and widely publicized in newspapers and other media for 15 years.

叶芳认为,李小龙身着黑黄连体衣、双臂挥舞的格斗造型已成为其最为经典的人物形象。被告在使用人物形象时,采用剪辑、拼接等方式,将李小龙独有的格斗姿势、颜色、精神象征等特征组合在一起,其广告释义具有明显指向性。

According to Ye Fang, Bruce Lee's fighting style, which is dressed in a black and yellow body suit and waving his arms, has become his most classic figure. When the defendant uses the character image, he uses editing, splicing and other methods to combine the unique fighting posture, color, spiritual symbol and other features of Bruce Lee. His advertising interpretation has obvious directivity.

此外,真功夫餐饮的创始人蔡达标曾拒绝叶茂中公司“与李小龙后人联系取得授权”的建议,此类行为属于对李小龙肖像的恶意使用,属于典型的侵害民事权益行为。

In addition, the founder of true Kung Fu Restaurant, Cai Dan, once rejected the suggestion of Ye Maozhong company that "contact with Li Xiaolong's posterity for authorization". This kind of behavior belongs to the malicious use of Li Xiaolong's portrait and is a typical violation of civil rights and interests.

对此,李小龙有限责任公司将上海真功夫快餐管理有限公司、广州市真功夫餐饮管理有限公司、广州真功夫快餐连锁管理有限公司三名被告诉至上海市二中院,请求判令被告向原告赔偿经济损失 2.1亿元;立即停止侵权行为;在真功夫官方主页、媒体版面上连续90日公告澄清其与李小龙无关;支付合理费用8.8万元;承担诉讼费用。

In response, Li Xiaolong Co., Ltd. told three persons, namely, Shanghai real Kung Fu fast food management Co., Ltd., Guangzhou real Kung Fu Catering Management Co., Ltd. and Guangzhou real Kung Fu fast food chain management Co., Ltd., to Shanghai No It is clarified in the notice that it has nothing to do with Bruce Lee; it pays a reasonable fee of 88000 yuan; it bears the litigation costs.

对此,真功夫通过其官方微博回应称,正积极研究案情、准备应诉。本案刚由法院立案,尚未开庭审理,我们暂不便发表意见,一切留待司法裁决。

In response, genkungfu, through its official microblog, said it was actively studying the case and preparing to respond. This case has just been put on file by the court and has not yet been heard. It is not convenient for us to express our opinions for the time being, and all will be left for judicial decision.

真功夫在其声明中表示,“我们的商标是否侵权,多年前也曾有过争议,但我们的商标一直没有判定侵权或者撤销的行政或司法结论。时隔多年被起诉,我们也很疑惑,正准备应诉。”

"Whether our trademark is infringing or not has been disputed many years ago, but there has been no administrative or judicial conclusion about whether our trademark is infringing or revoked," zhenkung Fu said in its statement. After many years of prosecution, we are also very confused and ready to respond to the lawsuit. "

声明:转载此文是出于传递更多信息之目的。若有来源标注错误或侵犯了您的合法权益,请作者持权属证明与本网联系,我们将及时更正、删除,谢谢。

Disclaimer: This article is reproduced for the purpose of transmitting more information. If there is a source marking error or infringing your legitimate rights and interests, please contact our website with the ownership certificate. We will correct and delete it in time. Thank you.

end

End

免责声明:文章来自互联网,不代表本站的观点,如有侵权或不实言论,请第一时间联系删除,谢谢!!

本文由 看世界 作者:小小 发表,其版权均为 看世界 所有,文章内容系作者个人观点,不代表 看世界 对观点赞同或支持。如需转载,请注明文章来源。

发表评论