真功夫曾号称中式餐饮第一，但是日前有自媒体爆料表示真功夫餐饮已被Bruce Lee Enterprises， LLC(李小龙有限责任公司)诉至上海二中院，索赔2.1亿。后者的法人代表正是李小龙的女儿李香凝。按照李香凝的说法，真功夫这样的涉嫌侵权的行为已长达15年之久。
Zhenkungfu used to be known as the No. 1 brand of Chinese food and beverage, but recently it was revealed by the media that zhenkungfu food and beverage has been sued by Bruce Lee enterprises, LLC (Bruce Lee limited liability company) to Shanghai No. 2 middle school for a claim of 210 million yuan. The legal representative of the latter is Li Xiangning, the daughter of Li Xiaolong. According to Li Xiangning, real Kung Fu has been suspected of infringement for 15 years.
In 2004, in order to expand the brand influence, the defendant changed the name of the store to "real Kungfu" after the proposal of the marketing planning agency, at the same time, the image of "Kungfu dragon" was used and widely publicized in newspapers and other media for 15 years.
According to Ye Fang, Bruce Lee's fighting style, which is dressed in a black and yellow body suit and waving his arms, has become his most classic figure. When the defendant uses the character image, he uses editing, splicing and other methods to combine the unique fighting posture, color, spiritual symbol and other features of Bruce Lee. His advertising interpretation has obvious directivity.
In addition, the founder of true Kung Fu Restaurant, Cai Dan, once rejected the suggestion of Ye Maozhong company that "contact with Li Xiaolong's posterity for authorization". This kind of behavior belongs to the malicious use of Li Xiaolong's portrait and is a typical violation of civil rights and interests.
In response, Li Xiaolong Co., Ltd. told three persons, namely, Shanghai real Kung Fu fast food management Co., Ltd., Guangzhou real Kung Fu Catering Management Co., Ltd. and Guangzhou real Kung Fu fast food chain management Co., Ltd., to Shanghai No It is clarified in the notice that it has nothing to do with Bruce Lee; it pays a reasonable fee of 88000 yuan; it bears the litigation costs.
In response, genkungfu, through its official microblog, said it was actively studying the case and preparing to respond. This case has just been put on file by the court and has not yet been heard. It is not convenient for us to express our opinions for the time being, and all will be left for judicial decision.
"Whether our trademark is infringing or not has been disputed many years ago, but there has been no administrative or judicial conclusion about whether our trademark is infringing or revoked," zhenkung Fu said in its statement. After many years of prosecution, we are also very confused and ready to respond to the lawsuit. "
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