儒门财富传奇:孔子学生子贡如何登上富豪榜-看世界

儒门财富传奇:孔子学生子贡如何登上富豪榜

  孔子讲究内涵,并不屑于炒作,孔老师说过:“天何言哉?四时行焉,百物兴焉。”老天爷说过一句话吗?可四季照常运转,万物都活生生地存在着,代谢着。

  在商品经济高度发达的今天,当一个文化人走红时,我们会想到这背后会有一个团队,从资金、宣传、包装等方面进行运作,从而吸引社会的眼球,让这些眼球看见文化,看见阐述文化的文化人,对,文化就是要看见。

In today's highly developed commodity economy, when a cultural person becomes popular, we will think that there will be a team behind it, operating from the aspects of capital, publicity, packaging, etc., so as to attract the social eyeballs, let these eyeballs see the culture, see the cultural person who expounds the culture, right, culture is to see.

  讲究内涵,并不屑于炒作,孔老师说过:“天何言哉?四时行焉,百物兴焉。”老天爷说过一句话吗?可四季照常运转,万物都活生生地存在着,代谢着。

Paying attention to connotation and disdaining hype, Mr. Kong said: "what's the saying of heaven? What's the action of four seasons? What's the interest of all things?" God said a word? But the four seasons are still running, and everything is living and metabolizing.

  孔老师说这话时,可能没有意识到,他之所以能名扬天下,做了两千年圣人,到现在还是排行榜上前十名,是有人有财团在为他运作。

When Mr. Kong said this, he probably didn't realize that the reason why he was famous in the world and had been a saint for two thousand years, and now he is still in the top ten on the list, is that someone has a financial group operating for him.

  这个人是谁?这是哪家财团?

Who is this man? Which consortium is this?

  儒门财富传奇:

Legend of Confucian Wealth:

  孔子的学生上了两千年前的富豪榜

Confucius' students made the rich list 2000 years ago

  孔子周游列国的故事想必大家都知道了,不过,我很久以前就有个疑惑:别以为古代没有飞机高铁和轮船,出外就不用路费了。孔老师带着一大帮粉丝组成的“驴友团”在外面走长途,路费怎么来?如今坐高铁,从广州到武汉,最多四个小时搞定,路上吃一碗泡面就搞定肚子。春秋时代不同啊,走得慢,路上消耗多,一碗泡面肯定解决不了温饱,人均得几十碗甚至几百碗泡面,这一路上的经费谁出?

The story of Confucius' traveling around the world must have been known to all of us. However, I had a long time ago doubt: don't think that there was no plane, high-speed rail or ship in ancient times, so there was no need to pay for travelling abroad. Mr. Kong and a group of fans formed a group of "donkeys" to go out for a long journey. How about the road fare? Now, take the high-speed rail from Guangzhou to Wuhan, it can be done in four hours at most, and eat a bowl of instant noodles on the road to get the stomach. The spring and Autumn period is different. Walking slowly and consuming too much on the road. One bowl of instant noodles can't solve the problem of food and clothing. Each person has dozens or even hundreds of bowls of instant noodles. Who will pay for the trip?

  子贡善于预估市场

Zigong is good at predicting the market

  应该是内部人士捐助,是谁?我们来查查富豪榜,看看里面有没有富豪跟孔子有点关系。翻看《》里的“富豪榜”,找找两千多年前的富豪富婆,有,有白圭,有………咦,有子贡!子贡何许人?卫国人,孔子的学生。这哥们姓端木,名赐,别名子贡,端木赐?道明寺?听起来好像是流星花园里的帅哥。

It should be from insiders. Who is it? Let's check the rich list to see if there is any relation between the rich and Confucius. Look at the "rich list" in "rich list". Look for the rich women over 2000 years ago. There are, there are Bai Gui, there are Eh, there are Zigong! Who are Zigong? Weiguo, a student of Confucius. This man's surname is Duanmu. His name is grant. His other name is gong. Duanmu is grant to Daoming temple. It sounds like a handsome man in meteor garden.

  端木同学是干啥的?司马迁富豪榜有他的信息。端木赐同学在孔老师手里获得学位证书以后,在卫国政府干过一阵,后来辞职经商。他似乎有投资资本市场的第六感官,能预测市场的升降,能敏锐地捕捉市场的赢利点,不用做太多市场数据分析,一下子就能踩准投资机会。孔老师也说端木同学的经商特长在于“臆”,能猜中市场的牛在哪里,熊二在什么时候钻出来,精确地判断行情,因此屡试不爽,“臆(猜)则屡中”,屡猜屡中。在曹鲁两地之间经商,盈利丰厚,成为春秋时代能和范蠡比一高下的富豪。这本事换到今天,就是一股神。

What is Duanmu? Sima Qian's rich list has his information. Duanmu gave his classmates a degree certificate in the hand of Mr. Kong. After working for a while in the Wei government, Duanmu resigned and went into business. He seems to have the sixth sense of investing in the capital market, can predict the rise and fall of the market, can be keen to capture the profit point of the market, and can step on the investment opportunity without too much market data analysis. Mr. Kong also said that Duanmu's business specialty lies in "conjecture". He can guess where the bull is in the market, and when Xiong Er gets out and accurately judges the market. As a result, he has tried repeatedly, "conjecture (conjecture) is repeated" and "conjecture" is repeated. Cao Lu business between the two places, lucrative, to become the spring and Autumn period and Fan Li than the next rich. Today, this skill is a God.

  学生中有此神人,老师和同学们人均那几十碗泡面就有着落了。这不是我瞎说的,吴慧《中国古代商业史》中说:“孔子和大商人子贡生活在一起,至少是子贡做买卖,供给周游列国的孔子和同门。”

Among the students, there are such gods and men. The teachers and students all have dozens of bowls of instant noodles. This is not my nonsense. In Wu Hui's ancient business history of China, he said, "Confucius and Zigong, a big businessman, live together. At least Zigong does business and supplies Confucius and his peers who travel around the world."

  而且碰到“人在囧途”的时候,端木同学能利用自己的国际影响,动用一个国家的力量来拯救老师和同学。孔老师和学生们在陈国被围困,没得吃,没得人身安全,是端木同学请动了当时的超级大国:楚国,兴兵救出大伙。

In addition, Duanmu students can use their international influence to save teachers and students by using the power of a country. Teacher Kong and his students were besieged in chenguo. They didn't have food or personal safety. Duanmu invited them to move the superpower at that time: Chu state. They raised troops to rescue everyone.

  当然,我们对古代圣贤的期待,也不能停留在这几十碗泡面上,还得说点远大的,高尚的,看端木同学如何替老师包装宣传。

Of course, our expectation for the ancient sages can't stay on the dozens of bowls of instant noodles. We have to say something far-reaching and noble. Let's see how Duanmu students pack and publicize for teachers.

  圣人也要包装:

Saints also need to pack:

  借巨人骨骸事件炒作老师的博学?

To hype a teacher's erudition through the event of giant bones?

  孔老师名扬天下几千年了,过去是位置最高的圣人,如今也是令人景仰的民族先贤,要承认,孔老师是很有内涵的,然而,内涵是酒香,社会是巷子,巷子深了,酒香难出来,还得有个人吆喝。如果这个吆喝的是大财团,那就更是事半功倍了。这个吆喝的,就是端木赐同学。

Mr. Kong has been famous for thousands of years. He used to be the highest sage in the world, but now he is also a respected national sage. We should admit that Mr. Kong has a lot of connotation. However, the connotation is the smell of wine. The society is the lane. When the lane is deep, it is difficult to get out the smell of wine, and someone has to shout. If this is a big financial group, it will be more effective with half the effort. This is the call for Duanmu to give students.

  司马迁富豪榜上有记录,说端木同学凭借自己的财富高度和外交手腕,经常带上大量的资金游走在诸侯之间,替自己的老师扬名打广告。所以,富豪榜的评选人司马迁总结说:“夫使孔子名布扬天下者,子贡先后之也。”让孔子老师名扬天下的,是端木(子贡)同学前前后后打点的缘故。

There is a record in Sima Qian's rich list that Duanmu students often take a lot of money to swim among the princes and advertise for their teachers with their wealth and diplomacy. Therefore, Sima Qian, the winner of the rich list, summed up: "if Confucius is famous in the world, then Zigong will be one after another." It is Duanmu (Zigong) who makes Confucius famous all over the world.

  举个例吧,端木同学和吴国越国国君都是铁哥们,据说还亲自去端木同学的府上喝茶。有一年,吴国打到越国,在会稽挖出个巨人的骨骸,光是一根骨头就能装满一节车厢,这是啥啊?问谁去?吴国想到了去问孔子。是谁撺掇去问孔子,估计就是端木同学。孔子没有辜负端木同学的策划,给出了答案:“这是1500多年前(距今4000多年)的巨人防风氏的骨骸。”这可能就是端木同学策划的“巨人骨骸”事件,通过这个事件,孔子老师博学的美名一下子流传全天下。

For example, Duanmu and the king of the state of Wu and Yue are iron brothers. It is said that they also go to Duanmu's house to drink tea in person. One year, the state of Wu beat the state of Yue and dug out a giant's skeleton in Kuaiji. A bone alone can fill a carriage. What is this? Who should I ask? The state of Wu thought of asking Confucius. Who urged Confucius to ask? I guess it was Duanmu. Confucius lived up to Duanmu's plan and gave the answer: "this is the skeleton of Fangfeng, a giant more than 1500 years ago (more than 4000 years ago)." This may be the "giant skeleton" event planned by Duanmu schoolmate. Through this event, Confucius teacher's erudite reputation spread all over the world.

  端木同学替老师做宣传是有谈话记录的。通过这些谈话,我们来看看端木同学是怎样包装孔老师的。

Duanmu students do propaganda for teachers is a record of conversation. Through these conversations, let's see how Duanmu students packed teacher Kong.

  将孔子策划成宫殿形象:

Plan Confucius as a palace image:

  鲁国的大夫叔叔很赞赏端木的才干,于是说:“子贡同学比他老师强多了。”端木立即抛出他的宫殿论加以驳斥:和老师比起来,俺就是一堵墙,一堵肩膀高的墙,俺的学问就像墙里面的家具,房子,别人不用踮起脚尖就能看得清清楚楚;咱老师那可是高墙深宫,墙里头金碧辉煌的宫殿和宝物,你们这些凡夫俗子就算把脖子拉长到天上去,也不能领略其中的奥妙,“不见宗庙之美,百官(房屋)之富”。这是《论语 子张》里的谈话记录。

Lu's doctor uncle appreciated Duanmu's ability, so he said, "Zigong's classmates are much better than his teachers." Duanmu immediately threw out his palace theory to refute: compared with the teacher, I am a wall, a wall with high shoulders. My knowledge is like the furniture and house in the wall, and others can see it clearly without tiptoeing; our teacher is a high wall deep palace, a magnificent palace and treasure in the wall, even if you ordinary people stretch your neck to the sky We can't appreciate the mystery, "we can't see the beauty of the temple, the wealth of the officials (houses).". This is the conversation record in the Analects of Confucius.

  将孔子策划成日月形象:

Plan Confucius into the image of sun and Moon:

  还是驳斥鲁国大夫叔孙武叔的话,端木同学将老师的形象从高墙深宫抬到了天上,他说:当今各国那些七七八八的牛人,只不过是稍微高一点的丘陵而已,丘陵是可以攀登的,而我们老师,那是天上的日月,谁都不能跨越日月。你们不珍惜机会,自绝于我们的老师,诋毁贬低我们的老师,就像人类贬低日月,日月受了你们半毛钱的影响吗?“仲尼,日月也,无得而逾焉。”

Or refute the words of Uncle sun Wushu, the doctor of Lu state. Duanmu raised the image of the teacher from the high wall and deep palace to the sky. He said: today's seven or eight eight cattle people in various countries are only slightly higher hills, which can be climbed. Our teacher, that's the sun and the moon in the sky. No one can cross the sun and the moon. You don't cherish the opportunity, you deny yourself to our teachers, you slander and belittle our teachers, just like human beings belittle the sun and the moon. Are the sun and the moon affected by half of your gross money? "Zhongni, the sun and the moon, too, have nothing to do with it."

  将孔子策划成天的形象:

The image of Confucius in the sky:

  孔老师在有段时间内似乎在学生当中产生了形象危机,到了偶像的黄昏时期。新生代学生,比孔子小四十岁的陈子禽同学,可能因为师兄赚的钱比老师多,在外面混得比老师风光,居然大放厥词:“子贡师兄,我觉得您比老师强多了。”端木同学立即教训这个不知天高地厚的小师弟:子禽同学,请注意你的言论,一句话就能暴露你的智商,咱们老师的高深就如同天一样,你拿梯子往上爬,爬到死都到达不了天的高度,“犹天之不可阶而升也。”

For a while, Mr. Kong seemed to have an image crisis among the students, reaching the twilight period of idols. The new generation of students, Chen Ziqin, 40 years younger than Confucius, may have made more money than their teachers because their elder martial brother is better than their teacher. They even said, "elder martial brother Zigong, I think you are much better than your teacher." Duanmu immediately taught this little younger martial brother who didn't know the height of the world: ziqinclassmate, please pay attention to your words. A word can reveal your intelligence. Our teacher's height is just like the sky. You can climb up the ladder until you die and can't reach the height of the sky. "You can't climb even if you are in heaven."

  在外国元首面前夸耀孔子:

Boasting about Confucius in front of foreign heads of state:

  端木同学和齐景公会谈,端木同学宣称:孔老师像天一样高远,像地一样深远,像江海一样喝不完。齐景公都觉得害臊,说:端木先生,您吹得过火啦。端木同学继续坚持并深化对老师的赞美:我这些赞美就像捧一把土去填泰山,根本不能增添泰山的伟岸。这是《韩诗外传 卷八》的记录。

Duanmu talked with Qi Jinggong. Duanmu declared that teacher Kong is as far away as the sky, as far as the earth, and as endless as the river and the sea. Qi Jinggong felt ashamed and said: Mr. Duanmu, you blew too much. Duanmu students continue to insist on and deepen the praise to teachers: my praise is like holding a handful of soil to fill Mount Tai, which can not add the great shore of Mount Tai at all. This is the record of volume 8 of Han Shi waizhuan.

  策划思路:

Planning ideas:

  用牛人学生衬托老师

Set off the teacher with the students

  孔子确实有内涵, 在古代是货真价实的圣人,但孔子的“圣”是为他身后几百年的人准备的,当下很难被理解。可能由于没有机会,孔子的管理能力一直没有很好地显示出来。

Confucius does have connotation. In ancient times, he was a real sage, but Confucius' sage was prepared for people hundreds of years behind him, which is difficult to understand at present. Perhaps due to the lack of opportunities, Confucius' management ability has not been well demonstrated.

  可以说,孔子很伟大,但在当时的说服力还不够。

It can be said that Confucius was great, but he was not persuasive enough at that time.

  端木赐作为学生,他真正地体会到了老师的伟大,但又拿不出证据来说服天下人,于是,他使了两个法子:一是比喻,一下子将老师拔高到泰山、日月和天的高度,让人从感性的大空间思维去认同孔子的“圣”;一是衬托,端木同学在天下人心中是最了不起的外交家、演讲家和商人,当众人仰望他的时候,端木同学指着自己的上方说,你们看,山外有山,老师还在我上头呢?学生都牛成这样了,老师还不牛到天上去了?然后,端木赐同学带着这些比喻和衬托,凭借自己的财力和人气,四处宣传兜售。

As a student, Duanmu really realized the greatness of the teacher, but he couldn't find any evidence to convince the people in the world. So he used two methods: one was metaphor, which was to elevate the teacher to the height of Mount Tai, sun, moon and sky at once, so that people could identify Confucius's "Saint" from the perceptual big space thinking; the other was to set off that Duanmu's classmates were the most remarkable in the hearts of the people in the world When Jiaojia, lecturer and businessman looked up to him, Duanmu pointed to his top and said, "look, there is a mountain outside the mountain, and the teacher is still on my head? The students are all in this way, and the teacher is not in the sky yet?" then Duanmu gave the students these metaphors and foil, relying on their own financial resources and popularity, to promote and sell around.

  要承认,孔子并没有授意端木同学这样去炒作,他老人家最赏识的学生是什么大事都没干的颜回,然而,他还是得感谢端木赐,儒家思想也得感谢端木赐。成功的思想,无论如何都离不开成功的策划。文化,永远都需要有创意的传播。

It should be admitted that Confucius didn't inspire Duanmu's classmates to hype like this. The most appreciated student of his family is Yan Hui, who didn't do anything important. However, he still has to thank Duanmu for giving, and Confucianism also has to thank Duanmu for giving. The idea of success, in any case, is inseparable from successful planning. Culture always needs creative communication.

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