There are no legal holidays in winter, so few people will travel in winter, so it has always been a tourist off-season. Most scenic spots have entered the "hibernation" mode, and they have successively suspended business or reduced outdoor play projects. In order to restore popularity, ticket prices of scenic spots across the country have been reduced recently, providing tourists with "red envelopes" for the benefit of the people.


When is it cheaper to have fewer tourists? It's a good choice to have a cross peak tour in winter. Recently, famous scenic spots all over the country have introduced discount prices. In addition, the off-season prices of air tickets and hotels are much cheaper. Tourists can save a lot of money in winter.


"There are few people with beautiful scenery, so it's not fun to swim in the evening in winter." Last night, white-collar Zhou Xin and her best friend came to Beijing Happy Valley Scenic Spot for light shopping festival. They kept taking photos in the "Light sea" and almost played indoor projects without queuing up. It is understood that the happy valley scenic spot in Beijing will offer a variety of preferential tickets as low as 49 yuan in winter, and some professional practitioners can enjoy the park free of charge with certificates.


Jiuzhaigou scenic spot, which is expected by tourists, recently announced to open up to individual tourists again, and began to implement the off-season ticket price, from 169 yuan per person to 80 yuan. Guizhou Province and Guangxi Province also announced that A-level scenic spots in the province will launch a promotion policy of 50% discount for national tourists.


Tourists who love mountaineering can also enjoy the discount: the entrance ticket of Wudang Mountain scenic spot will be reduced from 130 yuan to 65 yuan, and the winter ticket price of Huangshan Mountain will be implemented from December 20 to January 20 next year. The price of 150 yuan is 40 yuan cheaper than that in peak season.


The discount intensity of scenic spots in Northwest China is also not small: from December 1 to March 31 next year, Mogao Grottoes will launch a half price preferential policy for tickets, and open four caves that are not open in summer and autumn at the same time; there are off-season preferential tickets for erlangjian scenic spot of Qinghai Lake, Chaka Salt Lake and other scenic spots, and 30 yuan for the tea card Salt Lake scenic spot that is popular on the short video platform.


Some scenic spots even offer free tours. From November to the end of April next year, Dalian Bangchui Island Scenic spot will be free of admission; Tibet announced that in addition to Temple scenic spot, the whole region has 3A level and above scenic spots for free.


There is a trend of ticket price reduction in winter every year. The reporter noticed that it is rare to announce the new rules for improving the quality of winter tourism in many places in the country this winter. It has become a consensus to activate the potential of off-season tourism consumption.


"Tourism is still like" wintersweet ". It has bucked the trend and become one of the areas that can release consumption potential most." According to the relevant person in charge of the Department of culture and tourism of Shandong Province, Shandong Province will carry out the "winter tour Qilu · hospitable Shandong Huimin season" this winter, and will prepare to hold a number of special festivals and events, such as festivals and folk festivals, museum tour and treasure exploration activities, so as to enrich the supply of winter tourism content.


In order to meet the golden age of ice and snow tourism, Beijing has launched 30 winter tourism routes, Yanqing has built and transformed 15 Winter Olympic security hotels, and has made efforts to build a characteristic town such as Zhangshanying ice and snow Leisure Town and Kangzhuang horticultural town.


Northeast China is the most popular area for winter tourism. The phenomenon of "killing tourists" which has been criticized by tourists in the past years is expected to improve. Harbin, Heilongjiang Province, recently launched a special campaign to regulate the tourism market, focusing on nine kinds of behaviors, such as false high price, unqualified operation, illegal advertising misleading consumers, and optimizing the tourism market environment.


In the south, you can't let go of the "cheese" of winter tour. Sichuan Province recently released a three-year action plan for winter tourism, announcing that it will build three major industrial clusters of ice and snow tourism, hot spring tourism and sunshine health care. It plans to launch 30 key winter tourism investment projects, with a total investment of 122.4 billion yuan.


Will the scenic spot lose money if the local preferential policies are so strong? "The management cost of 10000 people entering the scenic spot every day is almost the same as 1000 people entering the scenic spot." The head of Shandong Provincial Department of culture and tourism explained that it's better for people to attract tourists through free or discount rather than idle resources.


It can't be avoided that due to the climate, the winter tourism market in many places is relatively low, the tourism products are oversupplied and the resources are idle, so tourists prefer to stay at home rather than go out. Therefore, the winter tourism project investment lacks attraction, a series of vicious cycles lead to the loss of tourism enterprises and the seasonal unemployment of tourism practitioners. Price reduction has become the best way to draw back the popularity of tourists, with the emergence of "low-cost travel" chaos in some areas in winter.


Wu Liyun, associate professor of the Chinese culture and Tourism Industry Research Institute of Beijing Second Foreign Studies University, believes that using price reduction to stimulate market demand is a common means of tourist destination cities, mainly to attract price sensitive tourists, and indeed can achieve certain results. For example, the "winter tour to Tibet" launched by Tibet last year has played a good marketing effect. In January and February 2018, Tibet received 775000 tourists, an increase of 45.9% year-on-year, a record high.


Apart from the "old two" of ice and snow and hot springs, winter tourism doesn't seem to attract many new tourists. Zhang Mengxuan, a white-collar worker in Beijing, goes skiing in Chongli every weekend. In her opinion, in addition to the relatively rich winter tourism products in Northeast China, Beijing Tianjin Hebei and Sanya, which have sports, vacation and leisure characteristics, most of the existing winter tourism products in other regions are still tourism products. "Tickets are cheap. Maybe there are few views. One trip is enough." This Spring Festival, she went back to her hometown in Guizhou to travel with her relatives.


How to make winter tourism "hot"? Wu Liyun suggested that, on the basis of the existing winter tourism products in the scenic spot, cities should strengthen the development of new formats of winter tourism products, such as ice and snow, performing arts, light and shadow, to meet the new needs of tourists for the combination of culture and tourism and night consumption.


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